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Zih Survey

by ZihuaRob ⌂ @, Zihuatanejo, México, Tuesday, November 07, 2017, 12:21 (16 days ago)

On a favorite local radio talk show this morning some local reps from travel agencies that deal with mass market tourism were being interviewed, and frankly I was a bit astounded by their comments. I think it's worth noting that all these travel agencies seem to work only with Ixtapa's hotels, which right there raises alarms with me. The local Oficina de Convenciones y Visitantes (OCV) claims that over a million foreign tourists have visited our destination during the past 3 years. I gotta call BS to that. I simply don't believe that stat. Quite the contrary, it seems to me the past 3 years INMO have represented a loss of foreign tourists. The only increase I've noticed has been tourists arriving by bus who practically don't spend any money here. And these travel agencies all seem to concentrate on the same market regions as always: Minneapolis, Chicago, Pacific Northwest (Vancouver, Seattle, Portland), California, and Arizona. East Coasters (where most of the USA's wealth is concentrated) remain ignored. And they all kept talking about how we are in competition for the same tourists as Cancún, Vallarta and Los Cabos, something I vehemently disagree with, and that we need to diversify our offer (i.e. become more Disneylandish) to attract more tourists and recover our market shares. Again, I have a strong opinion to the contrary. I commented on air that IMHO we are losing affluent tourists basically for 3 reasons. Insecurity, the proliferation of noisy bars, and the lack of upkeep by the city of our basic tourist infrastructure. I also commented that there is no promotion abroad of our destination. I see ads all the time on CNN and other nationwide programs for my former home of St. Croix in the US Virgin Islands. A place with about half our population. How is it possible they have beautiful classy ads on prime national and international TV programs and we don't have squat? Our combined state and local tourism offices have a much larger budget. Our national tourism agency has over 158 million dollars budgeted for 2017 to promote Mexico's tourism, yet I believe most of it is squandered on inflated salaries, personal trips, parties, conventions and many other questionable matters. But hey, if you all are seeing wonderful ads promoting Mexico then I could be mistaken, but I don't believe so since I have access to many of the same TV stations and newspapers as you, and I don't see much promo for Mexico, and absolutely nothing for Zihuatanejo or Ixtapa.

What do you all think? Polite comments welcome.

My saint of a wife Lupita wanted me to post a couple of photos from yesterday when she fitted a couple of local fishermen with donated glasses. Their ear-to-ear grins speak for themselves. These guys were tickled pink to regain some of their vision. A HUGE THANK YOU from Lupita to everyone who has brought donated glasses. Please keep them coming.

Lupita is also making up packages of donated school supplies to distribute to needy children, and she expects to have that done soon. Again, please keep the donations coming if you can. The need here is very great. ¡Gracias!

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