Back to basics-

by Gringo Viejo @, Kansas/Zihuatanejo, Wednesday, November 08, 2017, 10:54 (676 days ago) @ ZihuaRob

The purpose of the marketplace is to meet the needs and wants of the customer, real or imagined.

Zihuatanejo has a lot to offer but unfortunately it doesn't seem to be offering a service/product that the marketplace is looking for. Once the want or need is identified then the product/service is comprised of the the 4 Ps: Place, Product, Price, Promotion.

Zih must get the horse before the cart, that is, identify the wants and needs and the marketplace. There are a number of methods used to successfully complete this process, focus groups being one. Indeed, at this point Zih doesn't even know who the marketplace is let alone knowing what they want so that it nail down what it wants or needs.

Back to basics, back to basics.

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