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La Esencia de Zih

by ZihuaRob ⌂ @, Zihuatanejo, México, Saturday, April 27, 2019, 11:31 (83 days ago)

Fat cat bureaucrats all over the country must be at least a little more nervous today as Presidente López Obrador's party Morena voted a few days ago in the Cámara de Diputados where they have a majority to eliminate the Consejo de Promoción Turística de México in ongoing efforts to combat corruption, promote austerity and transform the nation, though many folks wonder if he's transforming Mexico backwards. And of course corre el chisme that SECTUR will also be on the chopping block and possibly consolidated into either the Secretaría de Economía or maybe Hacienda. I've thought for decades that these institutions were huge wastes of resources that spent more time and effort traveling needlessly and throwing lavish parties with no beneficial results, looking after their own interests in places like Cancún and Acapulco while ignoring many potential tourist destinations including our region which seemed to receive scraps as if we were some mongrel street dog. I see other destinations such as the Florida Keys, the U.S. Virgin Islands, Jamaica and the Bahamas run much better tourism campaigns than anything I've seen come out of Mexico, especially considering the huge fortune we were disappearing into these bureaucracies. How is it possible that our caliber of local tourism in Zihuatanejo has fallen so low that our national tourists here in Zihuatanejo leave more vandal damage and garbage than any real boon to our local economy? Because for too may years we've had people simulating tourism promotion instead of tweaking the local industry and promoting it to tourists who have the spending power we seek. This morning during our walk to the pier we were astonished to see that the shade awnings recently replaced in the past few days (they had been removed several weeks ago) were mostly missing their awnings, the ropes that held them to their frames had been cut and the awnings simply stolen. I guess this happened overnight. Never mind the presence of the Marinos. This suggests that it was likely locals. And hundreds of people waiting at the pier this morning to go to Las Gatas came straight from their buses with suitcases and huge coolers of food, not even staying one single night in any local lodging. While I'm sure on paper it looks wonderful to say tens of thousands of tourists visited Zihuatanejo during the past couple of weeks, the reality is they spent almost nothing, left tons of garbage, and some vandalized areas painting graffiti or damaging private and public property. So no wonder tourism officials are losing their jobs. From my perspective they damn well deserve it!

Personally, I'm glad to see all the families having such a good time, and I wish we could accommodate them better and offer them better services regardless of their economic status, but we need to also work harder to attract tourists with spending power so that we can offer everyone a better experience. We have too many busloads of people with almost no money to spend here and too few planeloads of more affluent people. Can't pay the taxes our town needs if we aren't making money.

Lots of Semana Santa vacationers enjoyed our downtown beach, Playa Principal.
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While fishermen were still bringing in their overnight catch, lots of water taxi pangas were lining up this morning by the pier in anticipation of taking a few thousand tourists to Playa Las Gatas today.
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