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Zih Paraíso Atrevido

by ZihuaRob ⌂ @, Zihuatanejo, México, Monday, May 13, 2019, 12:26 (12 days ago)

Obviously living, visiting or vacationing in Zihuatanejo-Ixtapa and the surrounding region isn't for everyone, just like anywhere. The problem is there are still too many people who think Zihuatanejo should imitate somewhere else, and they'll name places like Cancún or Puerto Vallarta or Mazatlán or Los Cabos. To paraphrase a popular saying, they can't see the forest for the trees. They can't see the niche where Zihuatanejo fits into the tourism scheme. Folks often criticize me for wanting to preserve Zihuatanejo's nature and culture, but I've lived in quite a few tourist resorts, not just visited them. I've seen what worked for different circumstances and what didn't. And I've also heard enough feedback from tourists in all these places to have a better than average grasp of what tourists and visitors were looking for when they visited. Obviously folks visiting Zihuatanejo or Ixtapa and expecting to find Miami Beach or Cancún picked the wrong destination. The happiest tourists have historically been those who picked Zihuatanejo precisely because it WASN'T like those places. Hopefully Zihuatanejo will never lose so much of its identity as to imitate those places. Nevertheless, too many folks who have been entrusted with promoting Zihuatanejo-Ixtapa have cited those places as examples our community should strive to emulate. I say HELL NO! Zihuatanejo has its own identity, and it has always been more successful and attracted better tourists by being itself than by trying to imitate anywhere else. By "better" I mean folks with some money to spend, who stay in hotels, dine in restaurants, hire taxis and/or tour guides, and who don't leave trash on our streets and beaches. So I especially want to thank all those folks who come to our region because it's laid back and rustic and NOT a Disney World plastic paradise attraction. Thank you for loving us for what we are. And please keep spreading the word so your friends, family and neighbors will come visit us.

There it goes. Piece by piece.
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Typical morning in May. Red sun. Smoky skies. Utter tranquility.
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The iconic Casa Marina. A place where good vibes abound and quality products can be found.
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