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You can cite all the friggin' "reports" you want, but you have zero experience, and I, like millions of others including web professionals and security experts, HAVE experience that you continue ignoring for whatever odd reasons.

That's another way of describing the problem. You as a web professional, and security experts, have the tools to protect yourselves. The rest of us are not web pros or security experts and as you say have close to zero experience at protecting ourselves from this stuff.

As a web professional how do you protect yourself from this: Facebook gets a report every time you visit a site with a Facebook “Like” button, even if you never click the button, are not a Facebook user, or are not logged in?

As a web consumer I had no idea this was going on, let alone know how to protect myself from it.

Craig