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Something About Zih

by ZihuaRob ⌂ @, Zihuatanejo, México, Wednesday, August 02, 2017, 13:58 (77 days ago)

As my longtime readers know, for about a decade or so I've been blaming the all-included hotels in Ixtapa's Zona Hotelera I for the decline in sales in the shopping centers and restaurants in Ixtapa, which also affects to a degree the shops and restaurants in Zihuatanejo. For most of this time I've been a lone voice in the wilderness. But this year particularly it has finally become the common consensus of most locals who understand our local tourism industry and who are paying attention, including hotel operators, shop owners and restaurant owners. More and more folks are finally calling for our municipal Tourism office to do something about the problem. I've got several ideas how to deal with the Ixtapa hotels, but so far no one's asking me for my opinion. Unfortunately during the current municipal administration it seems like the Tourism office has been woefully inept if not absent altogether from their duties. They've certainly made no positive contribution to our local tourism industry that I've noticed. But the fact that this is now widely recognized as a problem hopefully means there will be a movement to fix the problem. I certainly can't do it all by myself, but I've got some influential and extremely intelligent friends who can pitch in, and there are numerous folks in our business community also ready to take up the torch and take matters into their own hands due to the utter incompetence of the folks on the public payroll who are supposed to look after such things.

With the arrival of August it's time to start getting ready for increased tropical storm and hurricane activity that peaks in September. Yesterday morning we had a substantial downpour that surely got everyone's attention and sent folks running for cover. Fortunately it blew past and the sun came back out and our visitors got to spend some quality time at the beach.

Early yesterday evening as the sun was setting there were still families of tourists enjoying themselves on our Playa Principal.
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Early this morning for about 10 minutes or so there was this awesome red and yellow glow along our eastern horizon. Lots of folks were on the beach snapping photos of it.
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In spite of some thunderstorms passing by mostly offshore during the evening, local fishermen still worked through the night to bring home their daily sustenance.
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I never tire of the myriad of painted morning skies Mother Nature regales us with.
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Mi media naranja. Mi musa. Mi sirena dorada. Mi gran compañera. Mi santa mujer.
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Something About Zih

by Canada1 @, Wednesday, August 02, 2017, 14:07 (77 days ago) @ ZihuaRob

I've got several ideas how to deal with the Ixtapa hotels, but so far no one's asking me for my opinion.

I am all ears rob, very interested to hear your Ideas!

Something About Zih

by rdcosta @, Wednesday, August 02, 2017, 14:19 (77 days ago) @ Canada1

My wife and I have been saying this for years and have always wondered if there was a way to solve the problem. We would be interested I your ideas and would love to help if possible. Ixtapa is our second home and it would be nice to see all the merchants do well,and I'm sure that would happen if there was no all inclusive.

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Something About Zih

by ZihuaRob ⌂ @, Zihuatanejo, México, Wednesday, August 02, 2017, 21:31 (77 days ago) @ Canada1

I've got several ideas how to deal with the Ixtapa hotels, but so far no one's asking me for my opinion.

I am all ears rob, very interested to hear your Ideas!

I meant local authorities, specifically the folks who receive bloated paychecks who are responsible for attracting tourism and regulating our lodging businesses.

I have various carrot and stick ideas mostly related to tax incentives as well as municipal statutes. Some having to do with the promotion made by the Oficina de Visitantes y Convenciones de Ixtapa-Zihuatanejo (OCVIZ) who receive municipal funds for tourism promo as well as payments to airlines to guarantee bookings but who seem to promote exclusively for Ixtapa and zip zero zilch for Zihuatanejo. The point being that currently the Ixtapa hotels in Zona Hotelera I are essentially getting away with unfair business practices. I believe that a combination of sanctions and incentives can be offered to help level the playing field and attract tourists with increased purchasing power. Ixtapa wasn't planned and built simply to help enrich a few corporate hotel chains. They need to kick in and do their part to guarantee an equitable distribution of tourist income among the shopping centers that were built in conjunction with the hotels to provide a higher percentage of economic support and prosperity for the region than we have been receiving since AI became the only option in the majority of hotels in Zona Hotelera I. No one has any problem with hotels like Azul Ixtapa, Club Med, Qualton, Capella or Westin offering exclusively AI since they are all relatively far from the commercial centers.

Something About Zih

by Gringo Viejo @, Kansas, Thursday, August 03, 2017, 08:08 (76 days ago) @ ZihuaRob

YES. Target markets must be penetrated for Z

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Something About Zih

by ZihuaRob ⌂ @, Zihuatanejo, México, Thursday, August 03, 2017, 10:18 (76 days ago) @ Gringo Viejo

YES. Target markets must be penetrated for Z

Zihuatanejo is practically an entirely different market than Ixtapa. Though there are exceptions among my readers, in very general terms Ixtapa's mass market tourists could care less where they are as long as there's a beach, an air-conditioned room, something to fill their bellies, and copious amounts of alcohol available. Zihuatanejo tourists, on the other hand, are generally a world apart, seeking an entirely different experience and with an entirely different mindset. Some, particularly Canadians and other far-northerners, arrive early in the season and stay for months in affordable apartments owned by local families around the downtown area. Others seek the privacy and luxury of the small boutique hotels such as La Casa Que Canta, Viceroy, Villa Carolina, Casa Iguana, and Villas Los Arcos. And others are overjoyed to have a few days or a couple of weeks in our more moderate hotels and bungalows such as Catalina, Aura del Mar, Quinta Camelinas, Bungalows Vepao, Arecas Suites, Hotel Palacios, and Villa Mexicana. Then there are the numerous luxurious and moderate homes, suites and condos such as Casa del Platero, Casa Sandbar, Casa Parfait, Villa de la Roca, Villas San Sebastián, and Casa Amarilla. All of these places have a character that is quite distinct from the Ixtapa experience. Don't get me wrong, I love Ixtapa with all its faults, and there are some fabulous lodgings there, but Zihuatanejo is the heart and soul of the region, and the tourists and part-time residents who appreciate this tend to be more loyal repeat customers and to help us better promote Zihuatanejo by word of mouth. They are the folks who historically have made Zihuatanejo prosperous. Only in recent years with the defects in infrastructure and concerns about public safety have we seen a notable loss of tourism to Zihuatanejo (and a corresponding drop in property values) with the exception of the increased number of tour buses, and no amount of tour bus tourists with their near null purchasing power can sustain our population, no matter what a few ambulantes, taxi drivers and tour operators say. They are the wrong market for us to depend on or to try to grow. Same with the AI mass market tourists in Ixtapa's Zona Hotelera I with few exceptions, some who are frequent commentators here. ;-)

Instead of trying to offer what the mass market tourist wants, I strongly believe we need to refine our niche market and concentrate on appealing to the kind of tourist that is best for Zihuatanejo and the region. Mass market tourism tends to displace and kill communities. In Mexico it works best in places like Cancún that never had much of a local community to begin with. The major part of Zihuatanejo's potential prosperity was stolen by the construction of Ixtapa. For a while during the late 70's and throughout the 80's into the early 90's there was a mutual benefit, but Ixtapa kept building and growing at an unsustainable rate, and most of the thousands of impoverished people who now reside in Zihuatanejo and the region were formerly the construction workers brought here by out-of-town construction companies and then abandoned here, often without their last paycheck or severance pay, when the respective project was completed. Colonia El Aeropuerto is one of the most notable examples of this trend. Too little income generated by the hotels in Ixtapa remains in the region, while most of the income generated by Zihuatanejo's lodgings remains here.

Something About Zih

by Sandy feet, Thursday, August 03, 2017, 12:09 (76 days ago) @ ZihuaRob

One of your best posts, Rob.
Enjoy your day.

Something About Zih

by Gringo Viejo @, Kansas, Wednesday, August 02, 2017, 14:33 (77 days ago) @ ZihuaRob

Is there an organization that will address this issue?

After organization goals objectives must be set.

THEN the problem can be identified.

This is only the beginning. It is a long and somewhat complicated process. Commonly it would called MBO (Management B Objective). The military branches use a similar process. An integral part of the process in the Army I s developing the METL (Mission Essential Task List.

Without using a well proven MBO procedure one will be trying to reinvent the wheel ad infinitum.

Something About Zih

by Canada1 @, Wednesday, August 02, 2017, 14:43 (77 days ago) @ Gringo Viejo
edited by Canada1, Wednesday, August 02, 2017, 14:52

The AI'S are not going to disappear in our lifetime or the next, it has to be a joint effort with residents, business owners and there must be someone to spearhead the discussion that all involved ultimately "trust".


A SWOT plan must first be addressed....strengths, weaknesses, opportunities and Threats, which I am sure both ixtapa and zihua Have!

Something About Zih

by Mexalberta @, Wednesday, August 02, 2017, 18:05 (77 days ago) @ Canada1

In Bucerias now and there are many more all inclusive hotels in the area and Bucerias is smaller. Had lunch on the beach today and there were many clients with wrist bands on.
Perhaps the problem is in Guerrero itself.

Something About Zih

by Canada1 @, Wednesday, August 02, 2017, 20:57 (77 days ago) @ Mexalberta

In Bucerias now and there are many more all inclusive hotels in the area and Bucerias is smaller. Had lunch on the beach today and there were many clients with wrist bands on.
Perhaps the problem is in Guerrero itself.

So what is it that they local retailers are doing to lure the ai people out of the resorts and is,there something that ixtapa and zihua can Learn?

Something About Zih

by midalake @, Wednesday, August 02, 2017, 21:34 (77 days ago) @ Mexalberta

In Bucerias now and there are many more all inclusive hotels in the area and Bucerias is smaller. Had lunch on the beach today and there were many clients with wrist bands on.
Perhaps the problem is in Guerrero itself.


Actually if there are wristbands in Bucerias......THE PROBLEM is Bucerias.

D

Something About Zih

by Canada1 @, Wednesday, August 02, 2017, 22:05 (77 days ago) @ midalake

In Bucerias now and there are many more all inclusive hotels in the area and Bucerias is smaller. Had lunch on the beach today and there were many clients with wrist bands on.
Perhaps the problem is in Guerrero itself.

Actually if there are wristbands in Bucerias......THE PROBLEM is Bucerias.

D

Meaning??

Something About Zih

by Canada1 @, Thursday, August 03, 2017, 06:20 (76 days ago) @ Canada1

Well it has been months and months of reading about this topic....all inclusive affecting local business....this issue most likely started with the birth of ixtapa! I am wondering when the business owners in ixtapa and zihua are going to actually get together and at least attempt to regain customers...it won't happen on its Own, and the all inclusives are not going away.

Look at 5th Avenue in Playa del Carmen (which we do not want), jammed with tourists, many from the all inclusives as far away as Cancun! Ixtapa and zihua business owners have to figure out what the tourist wants and deliver it to them, and it is not dozens of shops selling the same t-shirts and trinkets.

Wish I had the answers but a SWOT analysis would be a good start.

Something About Zih

by Mexalberta @, Thursday, August 03, 2017, 08:04 (76 days ago) @ Canada1
edited by Mexalberta, Thursday, August 03, 2017, 08:39

If it wasn't for the all inclusive hotel many people would not have even visited Mexico.
It helped us gain knowledge and love of Mexico and during our 25 years of visiting experienced every resort area on the Pacific and much of the Mayan. I am sure there are many just like us.. At the condo we are at near Bucerias I know this to be true.
Also the all inclusive at Bucerias has been there more than 25 years.
Bucerias isn't small, there are 130 restaurants

Something About Zih

by Gringo Viejo @, Kansas, Thursday, August 03, 2017, 08:18 (76 days ago) @ Canada1

Yes, AIs are successful because they give the market what the market wants. A successful promotion in target markets for Zihua must go along the lines of Steve Jobs who something like "We have to build what they don't need and sell it to them: (Actual quote, please??). In so many words, create a need or want with an effective promotion to a target market with a defined product/service.

Something About Zih

by midalake @, Thursday, August 03, 2017, 07:15 (76 days ago) @ Canada1

In Bucerias now and there are many more all inclusive hotels in the area and Bucerias is smaller. Had lunch on the beach today and there were many clients with wrist bands on.
Perhaps the problem is in Guerrero itself.

Actually if there are wristbands in Bucerias......THE PROBLEM is Bucerias.

D


Meaning??

I have been to Bucerias several times. [Think really small place] To have all-inclusive there is really shameful.

People have to understand that all-inclusive is more about convenience to the traveler than anything else. MANY people just want to sit at the pool and beach all day and do noting but relax, eat and drink

In our complicated hard working society there is NO business plan that can change this.

D

Something About Zih

by Gringo Viejo @, Kansas, Thursday, August 03, 2017, 08:25 (76 days ago) @ midalake

Agreed but I think (note opinion) there is a growing market for gray panthers who want more than just sitting around the Pool.. Has anyone done a study of other s places and regions and countries? If AI own the market then develop a similar product to cater to the market.

Something About Zih

by Craig AKA the cruise ship guy @, Thursday, August 03, 2017, 08:43 (76 days ago) @ midalake

This October we are again staying at the Azul Grand on a package deal. When you remove the airfare we are paying $126 a night for both of us. It would cost us much more to stay in a condo that would have a similar view and amenities without the food and drink. Now I did buy this package when the peso was down to 22 or 23 to 1 but shouldn't lodging be based on the local currency? Since we are not scared to go outside of our resort last year we did do 4 dinners and 3 lunches outside of the resort, got about 6 massages, fished twice, spent plenty on taxis and I'm not going to say how much my wife spent at a jewelry store but it was more than 2 days of fishing before I split it with Dave. If the AI's keep their prices down like this I just don't see how to compete for a non AI stay except for the minority that will not due AI which used to include me. It would definitely have to be a large tax penalty to the AI's and that money distributed to non-AI lodging but we all know it would end up in someone else's pocket.:stirpot: