Marketing Challenge for Zihuatanejo

by Gringo Viejo @, Kansas, Thursday, August 03, 2017, 09:51 (16 days ago)

First let's define purpose of the marketplace:
To meet the needs and/or wants (real or imagined or created)of the consumer of products and services.

When WalMart invaded the U.S. some businesses tried to compete with WalMart head on. They failed, it couldn't be done.

When I was in the liquidation business, www.quittingbusiness.com, I heard this phrase over and over again, "This town really needs my shoe tore (dress shop, gift shop, etc). A big mistake in thinking. If the town (market) really needed them then they wouldn't be going out of business. They weren't meeting the needs and wants of the marketplace.

Or like a gift shop owner I once heard tell the city council in a small tourist town: "This town has enough gift shops. It doesn't need another one. Stop issuing gift shop business licenses". Needless to say that shop soon closed.

I have seen, over and over again, small retailers who adjust to the 4 Ps of the marketplace and be successful. They didn't go head on against the competition. They adjusted their 4 Ps mix to meet the needs or wants of the market place, real or imagined or created.

What are the 4 Ps? It is what the marketplace wants and what the business offers in terms of Product (service), Place (location), Price and Promotion.

Zihuatanejo businesses as individuals and the community as a whole must approach the marketplace in terms of these Marketing 101 principles if they are to survive and be successful.

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Maybe Not

by ZihuaRob ⌂ @, Zihuatanejo, México, Thursday, August 03, 2017, 10:26 (16 days ago) @ Gringo Viejo

First let's define purpose of the marketplace:
To meet the needs and/or wants (real or imagined or created)of the consumer of products and services.

When WalMart invaded the U.S. some businesses tried to compete with WalMart head on. They failed, it couldn't be done.

When I was in the liquidation business, www.quittingbusiness.com, I heard this phrase over and over again, "This town really needs my shoe tore (dress shop, gift shop, etc). A big mistake in thinking. If the town (market) really needed them then they wouldn't be going out of business. They weren't meeting the needs and wants of the marketplace.

Or like a gift shop owner I once heard tell the city council in a small tourist town: "This town has enough gift shops. It doesn't need another one. Stop issuing gift shop business licenses". Needless to say that shop soon closed.

I have seen, over and over again, small retailers who adjust to the 4 Ps of the marketplace and be successful. They didn't go head on against the competition. They adjusted their 4 Ps mix to meet the needs or wants of the market place, real or imagined or created.

What are the 4 Ps? It is what the marketplace wants and what the business offers in terms of Product (service), Place (location), Price and Promotion.

Zihuatanejo businesses as individuals and the community as a whole must approach the marketplace in terms of these Marketing 101 principles if they are to survive and be successful.

I'll have to respectfully disagree. Zihuatanejo's economy and prosperity have little relation to the way things work elsewhere. Basic laws of economics have never been useful or functional here. Case in point: each year after the summer vacation period ends when there are few tourists and little demand for goods and services, locals tend to raise their prices against all logic. Happens almost like clockwork almost every year. Just one of many examples I could provide. Here the keys are local knowledge and who you know.

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Maybe Not

by Labrat ⌂ @, The Roosterfish Foundation, Thursday, August 03, 2017, 10:32 (16 days ago) @ ZihuaRob

A famous (or infamous) Fishing Captain from Zihuatanejo once explained it to me this way..........

"In Zihuatanejo we have two things. Fishing and Hotels. The problem is, that we have too many Fishermen, and too many Hotels."

-Luis Maciel Castro


Keith

--
Más Chile Más Mejor

Maybe Not

by Gringo Viejo @, Kansas, Thursday, August 03, 2017, 10:44 (16 days ago) @ Labrat

He fully understands the law or supply and demand and it applies everywhere in the world.

As Rob states Zihuatanejo is different and the basic laws found thruout the world don't apply here. Maybe that is the reason the economy is failing?

Maybe Not

by Canada1 @, Thursday, August 03, 2017, 22:57 (15 days ago) @ Gringo Viejo

He fully understands the law or supply and demand and it applies everywhere in the world.

As Rob states Zihuatanejo is different and the basic laws found thruout the world don't apply here. Maybe that is the reason the economy is failing?

Exactly, get out of that box the area is in and get moving with the rest of the world.

Maybe Not

by Gringo Viejo @, Kansas, Thursday, August 03, 2017, 11:09 (16 days ago) @ ZihuaRob

And I would offer therein might lie one of the problems. Zihuatanejos that violate the laws of supply and demand. Yes, I have also observed the same thing: When lodging occupancy goes down or real estate doesn't sell then he price is raised. I have also heard it is OK to raise prices because higher prices are effective elsewhere. There is a reason higher prices are effective elsewhere: More of what the market wants is offered, yes, at a higher price but the customer thinks they are receiving value.Such practices are destined to fail, IMHO. Remember, this is an opinion.

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Marketing Challenge for Zihuatanejo

by Curly! ⌂, Great Pacific Northwet, Thursday, August 03, 2017, 15:15 (16 days ago) @ Gringo Viejo

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Marketing Challenge for Zihuatanejo

by ZihuaRob ⌂ @, Zihuatanejo, México, Thursday, August 03, 2017, 18:51 (15 days ago) @ Curly!

Reminds me of a little story.

Ha ha ha ha! Precisely!

Good one, amigo. Saludos.

Marketing Challenge for Zihuatanejo

by Lilyana, Thursday, August 03, 2017, 23:15 (15 days ago) @ Curly!

Perfect!

Marketing Challenge for Zihuatanejo

by Sandy feet @, Friday, August 04, 2017, 01:22 (15 days ago) @ Curly!

Love this!