same old

http://www.gob.mx/conagua/articulos/playas-limpiecitas-en-mexico?idiom=es

Really open ended.

No new info there. Just a political excuse with a budget to justify a wasteful bureaucratic program used by the party in power to pay back political favors. If they ever actually conducted a cost-benefit analysis they would embarrassingly have to report that since the program was initiated scantily few if any tourists have ever decided where to vacation based on a beach being "certified" clean, and simple scrutiny would quickly show the beaches that pass this "test" aren't any cleaner than non-certified beaches. They would also find that far from attracting tourists the program has angered many tourists to the point where they refuse to return to "certified" beaches. It's a shame, really, that such a program is used as an excuse to do what local governments should already be doing, but apparently keeping beaches and their waters clean remains as elusive as rocket science to every municipal government we've had unless there's money budgeted in it for them, thus the budget and all the hoopla that gets politicians' pictures in the papers so it looks like they're doing something and can springboard on to the next elected office.

Though I must say it appears to some of us that the hardest-working department of the current municipal government is precisely the public services department responsible for sweeping the streets and beaches as well as collecting the garbage. They remain extremely underpaid while everyone else in the municipal government is evidently extremely overpaid, though since there is zero transparency in our local government as to who does what for how much it is all simply guesswork and speculation.

But don't take my word for it. Ask any tourist why they chose to vacation in Zihuatanejo or Ixtapa.