Buen Fin!!! Great Shopping!!

In Arizona, Mexicans always used to cross the border to shop during Black Friday, the day following US Thanksgiving. The stores in Tucson and Phoenix were absolutely packed with shoppers from Sonora and Sinaloa (you could see all the cars' license plates in the parking lots).

After Mexico started Buen Fin, there were a lot less Mexican shoppers, so we believed it was an attempt by Mexico to keep the Mexican money inside the country because Buen Fin occurred one week prior. A good marketing technique, at least in northern Mexico.