Turistas en AbundanZIHa

Zih is now targeting the The State of Jalisco to lure visitors.

I wouldn't even call it "targeting". In their zeal to appear to be doing their job, Zihuatanejo's tourism office and the OCV-IZ apparently invited and paid for travel agents to come to Zihuatanejo where they were wooed with a Callejoneada and other free stuff, but it's still up to the travel agents to market and sell Zihuatanejo. Since Ixtapa's corporate-owned hotels can underprice Zihuatanejo's lodgings, it simply looks like a self-serving measure by Ixtapa's big box hotels to drum up some business for themselves, paid for by the taxpayers. But I could be wrong. I see a stupid marketing slogan "#ThisIZit" being used by Zihuatanejo's tourism office that apparently they don't realize sounds and looks gross to English speakers (though I've certainly brought it to their attention), and tourism officials bragging about putting posters in airports (the absolute worst spot since those folks are already on their way to somewhere else). I don't see any real effort to bring us cruise ships or to attract discerning visitors with high purchasing power. They just want to fill the Disneyland they've made of Zihuatanejo with warm bodies and brag about numbers that don't translate into prosperity for local merchants. All a SIMULATION.

Twice this past month the mayor has tried bragging about phony awards. Both times I've called him out. One was an award that the city paid 5 or 6 hundred euros for claiming Zihuatanejo was Mexico's top beach destination (or some such nonsense). The other claimed La Ropa was the #2 beach in Mexico, but it was a poster I think the city simply made up itself, and it referred to a travel agency in Puebla that apparently doesn't even mention Zihuatanejo anywhere on their website, which makes me suspect they probably don't know they are being used by Zihuatanejo's municipal publicity office. Sad to see our tax money wasted and so many gullible people give the mayor accolades for things he hasn't actually done. All he's done is enrich himself. But sycophants must be sycophants.