Cement vs Nature

With all due respect, please get over yourself Rob! When I strolled down that "cement road to nowhere" yesterday, I saw dozens of Mexican families enjoying the walkway, many heading to the pathway along the rocks to Playa Las Gatas. Many stopped to take photos of themselves in front of the statue.I saw "2" gringo tourists strolling by. Everyone else: locals!

I'm glad you're not the mayor of Zihuatanejo because you sound like you want everything left the way you found it some 30+ years ago when you arrived. Local graft and corruption aside, Zihuatanejo is NOT the sleepy fishing village that you apparently pine for. It's a thriving mini-metropolis that serves locals and tourists. As I said, I've been coming here since 2007 and it's hard to miss all the changes (good and bad) that have occurred over that time. I remember the decrepit walkway from Playa Principal to Playa LaMadera (upgraded). Or, when the road by La Rana Rene restaurant at Playa LaMadera used to allow cars to park there (Banned, upgraded). How about La Cancha? (Refurbished, Upgraded). Or, the completed "Parque Lineal" bike/pedestrian pathway from Zihuatanejo to Ixtapa?

My point: Infastructure improvements is the lifeline for thriving cities. But, the character of Zihuatanejo remains quintessential Mexico. Zihuatanejo Bay remains spectacular to view and sail on. Miles of unspoiled beaches are still here for everyone to enjoy. Friendly, cheerful people remain. But, changes are inevitable. Zihuatanejo is STILL authentic Mexico.
Admittedly, it IS slowly becoming more commercialized. Domino's yes...but still no McDonald's or Starbucks...yet. Go with the flow!