Tourism down winter 2014?

We'll be coming to Zihua over Xmas for the first time. We like to hit different places in Mexico every year. Our decision was rather late so didn't look into it until mid-November. We found that most of our hotel choices could not accommodate us which seemed to suggest it would be a busy time to visit.

Because we wanted to be able to walk into town we changed our focus to Madera Beach and found that we could get in at Aura del Mar. Their available rooms have lessened over time so I guess they are filling up.

We are using Alaska Air from LAX and both flights were pretty full: our seats aren't even together. Our rate was $520 each incl. tax, which was cheaper than to other places like Cancun.

From these basic observations we figured Xmas would be a crowded time this year. We like it that a place does well and like it when there are enough people to make it a bit lively too. Our actual worry was that it might be too crowded: hard to get into restaurants, crowded beaches etc. Yet many of you (who would know better) seem to think otherwise. I hope we both are right: nice amount of people, but not too many. I will make a report once we get back.

Thanks to all who contribute to this forum----I've learned a lot!