Round trip Airfares to Florida from the northern states are $250-$350 and $600-$900 to Zihua, not to mention only a 2 day drive to Florida. Fortunately Zihua is a luxury we can afford, but that doesn't apply to many others.

I see it as a chicken and egg situation. High airfares, lower demand. Lower demand, less need for more flights resulting in less competition among airlines and that means the airlines can charge higher airfares, which in turn kills the demand. Not sure how you break the cycle.

The cycle is broken when one (or more) of the thousands of overpaid public servants (and tour operators) makes a deal with an airline guaranteeing that the airline will make at least a certain minimal profit per flight, or else the government entity (or tour operator) will pay the difference, then do some REAL PROMOTION saturating regional media with ads to see if they can’t fill those flights and get the ball rolling, a method I have confidence in. But unfortunately in this world there are too damn many too fortunate people for whom “doing their job” means little more than showing up for work and collecting a paycheck, and that ain’t worth spit in this increasingly competitive overpopulated world.

I see it as a chicken and egg situation. High airfares, lower demand. Lower demand, less need for more flights resulting in less competition among airlines and that means the airlines can charge higher airfares, which in turn kills the demand. Not sure how you break the cycle.

The coasts of Quintana Roo as well as Florida and the Caribbean islands are expecting more sargassum weed. Parts of the west coast of Florida are dealing again with the toxic blue-green algae. The Gulf Coast around the mouth of the Mississippi River is expected to have the largest dead zone ever this summer thousands of miles wide thanks to human activity upriver. I keep thinking all those calamities might translate into more tourism for Zihuatanejo, but unfortunately I still don't see any promotion for our region on any media. A damn shame. Places like Key West and St. Croix can afford to make excellent commercials seen in many U.S. States and parts of Canada as well as on major international satellite and cable TV channels. No reason why we can't have an ad playing in the same venues.

Cloudy days are for meditating on the seashore.

This was taken last evening at twilight. It was dark when we left the beach but floodlights were lit bright and the work continued. They just might get this thing finished on time.