Mi fuente es mi comadre que ha trabajado por muchos anos y ha sido asignada al inventario los ultimos 2 anos.

Do you have current observations to share?

Todos son bienvenidos a visitar! Ciduadad de Todos!!

Has anyone seen ANY advertising for Zihuatanejo in the USA or Canada?

My apologies. I am the worst person to ask about advertising. No TV. No Faceplant. No Titter (now EX). No Instascam. However, Dr. Google knows that I am a Zihua fan and puts any Zihua-related articles from the mediaverse into my news feed. (Some of your daily posts sneak into the feed, Rob.) I read every one. Typically, they speak very favorably of Zihuatanejo. Do you remember the article from The New York Times about a year ago or so? As I remember, it was glowing.

Again, I am not an expert but it is my understanding that social media and Google Internet search engine slots are very cost-effective methods of advertising and television is outrageously expensive.

New York Times article about Zihua from May 6, 2022
(Link is good for 30 days from date of post)

It appears that when it's finished, it will have a better "flow" and the floor will be redone. Hopefully they will also take care of the roof leaks.

It's all good, it's place where we purchase a couple of items weekly.

Great to hear the increased number of tourists are supporting the restaurants at the municipal market.

Also appears to be an overall uptick in visitors.

I even read that Soriano is experiencing an uptick in sales for this time of year.

Don't know about Soriana's business, but being a corporate entity, it's simply one of the outsiders suckling from the teats of the Zihuatanejo cash cow. Not really a boon for the local economy. Folks eating more at the mercado restaurants generally represent the less affluent tourists. Again, a small consolation for the tens of thousands of us who live here 100% dependent on tourism since our state and local governments make zero effort to attract any other industry, ignoring the fickleness of tourism. A bad bet. I've seen this movie before. We must diversify our ECONOMY, not our tourist offerings. ECON 101.

We couldn't help but notice on our Saturday evening stroll that even though the waterfront walkway was jam-packed, all the waterfront restaurants were empty. And the few customers we saw at local waterfront restaurants were mostly our friends and neighbors. Not a good sign.

Has anyone seen ANY advertising for Zihuatanejo in the USA or Canada? There's the problem. The local government spends most of its tourism budget on frivolities including parties and trips to Europe, and ZERO on advertising in the wealthiest nation on the planet that just happens to be our neighbor and thus our natural market.

Also appears to be an overall uptick in visitors.

I even read that Soriano is experiencing an uptick in sales for this time of year.

We enjoyed a picture-postcard perfect Saturday in Zihuatanejo. The skies cleared late in the morning and the sun came on strong. Intense rains are still possible in our region during Saturday evening as onda tropical #19 passes by, so stay alert.

Friday's wind gusts were quite intense, and this Saturday morning much of the Paseo was buried under sand. Lots of the decorations that weren't already damaged were battered and blown around, yet still the city just leaves them on the beach looking ragged and abandoned.

Saw turtle tracks on the downtown beach again and someone even posted a photo on social media, but as far as I could tell it did NOT nest. It started to dig a hole, ran into palm tree roots, stopped and went back in the water. It did not go very high up the beach, and I can only guess that like others I've seen since the remodeling of the Paseo that the bright lights continue disorienting the turtles. I wrote the mayor again yesterday about this while he is attending a sea turtle symposium (of all things, for the photo ops I suspect). I expect no response nor action from him, though, and so far there has been none.

A much coveted vacation lodging located front and center on Playa La Ropa, Casa Gloria Maria offers 4 air-conditioned 1-bedroom beachfront apartments with kitchens located centrally on the beach. Plenty of good restaurants are within easy walking distance. An easy place to relax and forget about the troubles and stress of the rest of the world.
Zihuatanejo Vacation Rentals

¡Cuidemos nuestro patrimonio!
#NoQueremosMuelleParaCruceros
#NoQueremosBlueFlagEnLasPlayas
#PreservemosPlayaManzanillo

Una niña juega en la orilla de Playa Principal durante el mediodía en Zihuatanejo.