This is probably the story you are referencing.

https://www.meganoticias.mx/ixtapa-zihuatanejo/noticia/la-temporada-baja-ya-es-un-mito-para-ixtapa-zihuatanejo/453965

My take on the story is not that the low season is a thing of the past, rather, not as low as in previous years based on the efforts made by JSA and Team to increase tourism.

I spoke last night with long time friends who work at the Barcelo and the Azul and they commented how less staff are being forced to take vacation this time of year which "was" typical in previous years due to lower occupancy.

Workers at Ixtapa's All-Included hotels might as well live in a different state. Ixtapa's tourism isn't Zihuatanejo's tourism and isn't representative of our area. It used to be, but not since they decided All-Included was acceptable as their only offering to tourists. The extremely deteriorated condition of Ixtapa's centros comerciales says all we need to know about Ixtapa and the clients of its hotels.

Tourists are spending less money here than ever before even though there may be more warm bodies to count. The bus day trippers that have come to be Zihuatanejo's mainstay are a sad commentary on how little the municipal government is actually doing and how little it actually cares. Everything seems to focus around one politician, his business and his wife, who will soon announce her candidacy for mayor. The lack of sales in the downtown businesses speaks for itself. More warm bodies with less money to spend is not a positive sign, and that's the stat the local government continues to fall back on, without mentioning the less money part, of course. "Oh look, more tourists this year than last!" It's a farce, a scam, a falsehood. Many of the folks who used to spend enough money that it made us prosperous have moved on to other destinations without the noise and the stupid beach rules where everyone gets searched and they can't bring their furry family members no matter how well-behaved they are. People with money want relaxation, tranquility and no hassles while Zihuatanejo seems only to get noisier and more like Disneyland.

I'm not the only person in the local tourism industry tuned in to these problems who thinks this way. Things I was saying 10 and 15 years ago are pretty much mainstream thinking nowadays, especially about Ixtapa's hotels, but so far without the solutions I've suggested.

https://www.meganoticias.mx/ixtapa-zihuatanejo/noticia/la-temporada-baja-ya-es-un-mito-para-ixtapa-zihuatanejo/453965

My take on the story is not that the low season is a thing of the past, rather, not as low as in previous years based on the efforts made by JSA and Team to increase tourism.

I spoke last night with long time friends who work at the Barcelo and the Azul and they commented how less staff are being forced to take vacation this time of year which "was" typical in previous years due to lower occupancy.

We awoke this Friday to a nice soft rain, just enough to bring the temperatures down and make for a refreshing morning, but it didn't rain hard enough not to enjoy being outside. Of course later when the sun came out so did the humidity, but small price to pay for being in this beautiful paradise. The mar de fondo wasn't all that big Friday. Five big waves maybe a meter and a half at the tallest, and then a good measure of calm. Beautiful. Calming. Moments that make you smile for no apparent reason.

Not hardly a tourist in sight all day. With the kids back in school downtown has been oddly quiet throughout the day, though the noisy bars and their patrons easily make up for it in the evenings. The mayor was boasting in the media this week about how we no longer have a slow season. Ridiculous!

September is Mes de la Patria. A month of national celebrations including Mexico's Día de la Independencia on the 16 de septiembre, with El Grito on the evening before. Now's a great time to come visit and enjoy some of our culture and its folklore.

For extremely comfortable lodging check out Quinta Camelinas. A lovely small boutique hotel on a peaceful residential street in Colonia Darío Galeana on the edge of downtown Zihuatanejo within easy walking distance of La Madera Beach and Playa La Ropa as well as the restaurants and shops of the downtown area.
Hotels, Inns & B&Bs in Zihuatanejo

¡Cuidemos nuestro patrimonio!
#NoQueremosMuelleParaCruceros
#NoQueremosBlueFlagEnLasPlayas
#PreservemosPlayaManzanillo

Una llovizna durante el amanecer refrescó la mañana, pero luego alzó la humedad haciendo que el día sintió más caliente.