It was another hot and humid day. Morning cloudcover only delayed the inevitable for a few brief moments. Barely any breeze to speak of, and the ocean temperature at 31°C feels only slightly below the air temperature, which reached 36°C this Friday.

Hardly any visitors around. The cifras alegres from Sectur Guerrero report Zihuatanejo at 41% and Ixtapa at 80%, but even Ixtapa's shopkeepers and restaurant operators will tell you that it's dead there with extremely slow sales. I guess all that hot new cement doesn't attract visitors after all even though the mayor promised it would.

The downtown beach remained mostly empty today. We only saw a very few out-of-towners heading for the mercado this morning for their inexpensive breakfast. The tourists being attracted by the municipal government always seek the BBB services: bueno, bonito y barato. That's our main staple of national tourism, thanks to the travel agents and so-called influencers that the municipal government depends on to send us visitors, most of whom are only day trippers. They think places like Deborah's, Pizzas Locas and La Porteña are too expensive, and they tell each other on social media that all the restaurants at Isla Ixtapa and Las Gatas are ripoffs. It's a simple matter of attracting the wrong tourists for our destination, but our so-called tourism authorities just don't get it. They just say "things change" and we need to "adapt" while boasting in their speeches about our sustainable tourism and the need to spend millions building a lookout hill at the pier. Remind me again why we need politicians? It seems we'd be doing fantastic if it weren't for them.

Mexico's women's fútbol team took the gold medal last night in Santo Domingo for the Juegos Centroamericanos y del Caribe. ¡BRAVO! and the game for the gold medal between Mexico's men's team and Venezuela is just now getting underway, meaning I gotta go cheer on my team.

The surf is looking good every morning for the next week or so. Gnarly, dude!

Don't miss the Eco-Tianguis "Sanka" that happens every Saturday from 8:30 a.m. until 1:40 p.m. in the small plaza in front of the Vicente Guerrero school, across the street from the Museo Arqueológico de la Costa Grande in downtown Zihuatanejo by the waterfront where La Boquita canal runs into the bay. Besides wonderful handcrafts, they feature a variety of homegrown produce, fresh foods including pastries, breads and tamales, fresh coffee, juices and mezcal.
https://www.facebook.com/ecotianguissanka

If you're looking for a laid-back affordable waterfront lodging in a stress-free zone, then check out Casa de los Sueños Tropicales located at Playa Manzanillo, a surfers' paradise. A comfortable beachfront vacation home on the point of Manzanillo Beach, popular with surfers, in the Troncones community 30 minutes north of Ixtapa. Perfect for two couples or a family. Pet friendly. (click photo to enlarge)
Troncones Vacation Rentals

¡Cuidemos nuestro patrimonio!
#JusticiaParaAlexSerna
#MásSeguridadPúblicaMenosCemento
#NoBlueFlag
#PreservemosPlayaManzanillo
#DenunciaElEcocidio

Punta Lupita en Playa La Madera durante el amanecer con un leve arcoíris visible en la bocana de la bahía de Zihuatanejo.