I haven't seen any other signs there, either. I would have provided directions, had anyone asked.

Ya, Sydney. Just tell them it's in andador Carlos Pellicer, between Juárez and andador León Felipe. Everyone knows where that is.

Try Ricomar on Pozole Alley in Zihua.

I know "Pozole Alley" is a cutesy sounding name, but there is no sign anywhere that says "Pozole Alley" and no local or regular visitor who hasn't followed this Message Board for years would have the faintest clue what you are referring to. It's just a made-up gringo name for the andador we call Carlos Pellicer between Calle Nicolás Bravo and Calle Juan N. Álvarez located in the block between Avenida Benito Juárez and the andador León Felipe.

The pozole is really good. You'll like it.

The place has definitely been discovered and the majority of the crowd is probably gringo these days. Personally, I find that the live music is a little too loud. But you should definitely go once!