national tourism

I have spent at least 5 summers in Zihua during Mexican vacation time. I love seeing the Mexican families enjoying the beaches. What I really don't like is seeing the mountains of garbage that are left behind on the beaches at the end of the day. Much of it ends up in the ocean. This is a serious problem. Also, in walking around town, I often see people dropping trash on the ground. Sometimes right next to an empty garbage can. Education is needed to change this reality.