Holiday weekend

During the first vacation we spent at out new place on La Madera, I started counting foreign boats in the bay. There were so many, that I quit counting after a while. Last January there were only 12 on the day I counted. But I've seen more and more buses parked around the base of the hill. You'd think that someone in the local administration would look into finding an outfit in the advertising industry to do some targeted marketing to revive the foreign visitor numbers.

But they have the Dirección de Turismo de Zihuatanejo, the Oficina de Convenciones y Visitantes (OCV), Secretaría de Turismo de Guerrero, Promotora Turística de Guerrero PROTUR), and the Secretaría de Turismo de México (SECTUR). With all those millions of tax pesos budgeted for the sole purpose of promoting Zihuatanejo-Ixtapa you'd think somebody somewhere outside of Mexico would've seen an ad or a commercial for Zihuatanejo-Ixtapa. But so far nada, zip, zilch. But the public functionaries all have nice homes, drive nice cars, send their kids to nice private schools, take several nice vacations a year and generally live like royalty in comparison with the great majority of Mexicans.

Why should we need someone in the advertising industry to do their job for them?