Holiday weekend

Because they are incapable of doing it themselves? You'd think that the local hostelries would get together and create a co-op to finance such an endeavor. Membership dues would be based on X number of Pesos per unit per inn/hotel/private residence available for rent. We'd join.

You appear unaware that you and every other tourist lodging already pays a tax on your electric bill to Protur for tourism promotion. Unfortunately it appears to get spent on other things. 25 years ago when the former manager of the Sheraton, Bob Niederhauser, went with other hotel operators to ask then Governor Rubén Figueroa to please spend the Protur money on tourism the governor told him to shut up and threatened his life if he brought up the subject again. He left the country with his family never to return a few days later.

Your taxes also pay for each of the government's tourism offices and personnel, including the OCV in Ixtapa. So it shouldn't be asking too much to want all those public servants to simply do their jobs.

There is also an Ixtapa hotel association and two Zihuatanejo hotel associations.