From Sea to Shining Zih

Round trip Airfares to Florida from the northern states are $250-$350 and $600-$900 to Zihua, not to mention only a 2 day drive to Florida. Fortunately Zihua is a luxury we can afford, but that doesn't apply to many others.

I see it as a chicken and egg situation. High airfares, lower demand. Lower demand, less need for more flights resulting in less competition among airlines and that means the airlines can charge higher airfares, which in turn kills the demand. Not sure how you break the cycle.