Mar, Sol, Arena y FantaZIHa

https://youtu.be/E6COiEmuhWU

As the only beachfront Pueblo Mágico, Zihuatanejo now has a new marketing gimmick. Unlike the high-rise and chain hotels whose owners (and bankers) live elsewhere, Zihuatanejo has always prided itself for what it IS, not what it isn't. Except for some inept political appointees and chain hoteliers, Zihuatanejo has never considered itself as a destination like any other, thus we weren't ever competing for the same tourists as other places. But I fear this has become lost on a new generation who've had to grow up under inept governments who only pretended to know what they're doing and who NEVER understood Zihuatanejo's niche in the world of tourism. Now all of a sudden we're competing with Disneyland for warm bodies thanks to mass marketing that doesn't target any specific type of visitor, a marketing battle we can never win. Historically our ideal tourists who generated the most local prosperity for the community have been people seeking to vacation somewhere that ISN'T like Acapulco, Cancún, Vallarta or Los Cabos. While Zihuatanejo still retains some of its original charm, it's getting harder and harder to find as the coastline transforms itself from a natural unspoiled place to an endless succession of timeshares, condo developments and all-included hotels cutting off the public's access to their beaches.

Tuesday was another mild day for this time of year. Overcast in the morning and late afternoon, and there was even some breeze today off and on. Though I can't recall the last time I slept under the sheets or used hot water in the shower. But so far weather-wise this week is off to a nice start, though I had to water our plants this morning because it hasn't rained in over a week. And as onda tropical #16 passes by, it looks like there's a long pause until the next one. But heavy rains and a mar de fondo event are predicted for our coast, so there's never a dull moment.

Luxury Vacation Villas in Troncones

¡Cuidemos nuestro patrimonio!
#NoQueremosMuelleParaCruceros
#NoQueremosBlueFlagEnLasPlayas
#PreservemosPlayaManzanillo

El crucero Oceania Insignia fondea en la bahía de Zihuatanejo mientras su tender lleva pasajeros al muelle municipal.