Lluvias PoZIHbles

Great to hear the increased number of tourists are supporting the restaurants at the municipal market.

Also appears to be an overall uptick in visitors.

I even read that Soriano is experiencing an uptick in sales for this time of year.

Don't know about Soriana's business, but being a corporate entity, it's simply one of the outsiders suckling from the teats of the Zihuatanejo cash cow. Not really a boon for the local economy. Folks eating more at the mercado restaurants generally represent the less affluent tourists. Again, a small consolation for the tens of thousands of us who live here 100% dependent on tourism since our state and local governments make zero effort to attract any other industry, ignoring the fickleness of tourism. A bad bet. I've seen this movie before. We must diversify our ECONOMY, not our tourist offerings. ECON 101.

We couldn't help but notice on our Saturday evening stroll that even though the waterfront walkway was jam-packed, all the waterfront restaurants were empty. And the few customers we saw at local waterfront restaurants were mostly our friends and neighbors. Not a good sign.

Has anyone seen ANY advertising for Zihuatanejo in the USA or Canada? There's the problem. The local government spends most of its tourism budget on frivolities including parties and trips to Europe, and ZERO on advertising in the wealthiest nation on the planet that just happens to be our neighbor and thus our natural market.