Un Chipichipi ApreZIHado

This is probably the story you are referencing.

https://www.meganoticias.mx/ixtapa-zihuatanejo/noticia/la-temporada-baja-ya-es-un-mito-para-ixtapa-zihuatanejo/453965

My take on the story is not that the low season is a thing of the past, rather, not as low as in previous years based on the efforts made by JSA and Team to increase tourism.

I spoke last night with long time friends who work at the Barcelo and the Azul and they commented how less staff are being forced to take vacation this time of year which "was" typical in previous years due to lower occupancy.