Un Chipichipi ApreZIHado

This is probably the story you are referencing.

https://www.meganoticias.mx/ixtapa-zihuatanejo/noticia/la-temporada-baja-ya-es-un-mito-para-ixtapa-zihuatanejo/453965

My take on the story is not that the low season is a thing of the past, rather, not as low as in previous years based on the efforts made by JSA and Team to increase tourism.

I spoke last night with long time friends who work at the Barcelo and the Azul and they commented how less staff are being forced to take vacation this time of year which "was" typical in previous years due to lower occupancy.

Workers at Ixtapa's All-Included hotels might as well live in a different state. Ixtapa's tourism isn't Zihuatanejo's tourism and isn't representative of our area. It used to be, but not since they decided All-Included was acceptable as their only offering to tourists. The extremely deteriorated condition of Ixtapa's centros comerciales says all we need to know about Ixtapa and the clients of its hotels.

Tourists are spending less money here than ever before even though there may be more warm bodies to count. The bus day trippers that have come to be Zihuatanejo's mainstay are a sad commentary on how little the municipal government is actually doing and how little it actually cares. Everything seems to focus around one politician, his business and his wife, who will soon announce her candidacy for mayor. The lack of sales in the downtown businesses speaks for itself. More warm bodies with less money to spend is not a positive sign, and that's the stat the local government continues to fall back on, without mentioning the less money part, of course. "Oh look, more tourists this year than last!" It's a farce, a scam, a falsehood. Many of the folks who used to spend enough money that it made us prosperous have moved on to other destinations without the noise and the stupid beach rules where everyone gets searched and they can't bring their furry family members no matter how well-behaved they are. People with money want relaxation, tranquility and no hassles while Zihuatanejo seems only to get noisier and more like Disneyland.

I'm not the only person in the local tourism industry tuned in to these problems who thinks this way. Things I was saying 10 and 15 years ago are pretty much mainstream thinking nowadays, especially about Ixtapa's hotels, but so far without the solutions I've suggested.