New General’s location Ixtapa

Most restaurants, and Soriana for that matter, are more expensive. Food inflation in Mexico was up 14% in 2022 and is running about 9% in 2023. The $1.2 trillion 'inflation reduction act' in the US gave other countries more latitude to print money and inflate away their outstanding debts. Mexico has even higher interest rates than the US, which in part affects the peso to dollar exchange rate.