La Cuenta RegreZIHva

I agree wholeheartedly with you, IxtapaChris.
We of course were drawn here by the beautiful ocean and the climate and the lovely friendly people but what inspires me to get my wallet out anywhere considered a tourist destination are merchants and restauranteurs who are melding history, art, and gastronomy and creating and offering bespoke and unique locally inspired products and experiences.

Todo Santos - another Pueblo Mágico comes to mind here for me- it’s evolved into a sanctuary for artists, and its local shops are filled with charming and unique hand made ‘objetos de arte’, textiles, Talavera, and culinary goods.
It’s also in a prolific agricultural region and its restauranteurs and fishermen have brought a ‘farm to table’ movement to life and create meals that are a local and seasonal EXPERIENCE.

This is the vibe that elevates the tourist experience and gets those with money to spend it.

Side note here: The produce available in Zihuatanejo is so wonderful and varied and fresh and healthy and restaurants could easily find a way to stand out by showcasing the outstanding seafood delicacies we are gifted with in this slice of paradise with inspired regional accompaniments, instead of the ho-hum circle of rice with buttery vegetables at seemingly every restaurant which ironically -I think- is what is perceived that we all want…..