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Public safety, infrastructure, fewer barriers to businesses and individuals. Other things benefit Florida as well, but you have several at the top of the list Rob. From Forbes:

Florida is the most popular state to move to. This growth can be attributed to a variety of factors, including Florida’s warm, sunny climate, job opportunities, diversity and more.

Florida experienced an 86% net gain of new companies in 2023.
In addition to the increase in residents, Florida has also seen significant growth in the number of companies calling the Sunshine State home.

Most residents moving to Florida came from New York and California. U.S. Census data show that the majority of those moving to Florida (91,201 individuals) came from New York, followed by Califonia (50,701 individuals) and New Jersey (47,000 individuals).

Why are people moving to Florida? Florida’s annual average temperature is 73.3 degrees Fahrenheit. One very obvious appeal of Florida is the weather. Another huge draw to living in Florida is that it’s one of seven states without income taxes. Florida’s unemployment rate is lower than the national average. Florida’s job growth rate is higher than the national average in 2024. Florida’s cost of living is on par with the national average. Florida is one of the most diverse states in America. In 2024, World Population Review ranked Florida as the seventh most diverse state in the country.