tourism

Put another way, the market determines what it wants not some governmental authority. Yes, the gov-mint provides the infrastructure, i.e., water, sewer, streets, lawful protection, etc (and herein lies one of the problems of Z as Rob keeps pointing out).

The purpose of marketing is to serve the needs and wants, real or imagined, of the customer base (market). There are some basics that just cannot successfully defeat reality.

When the market sees what it wants and can find it at the best value they will come. My gut feeling is the entreprenuer in Z is constantly shifting what is offered to meet the wants of the consumer with value always a major consideration. As Rob points out it is the gov-mint that is failing to hold up their end.

And even tho it pains me to say it, the NOB tourist is voting with their dollars to say what they want and, gulp!, it is AI.