How do we pronounce.......

Isn't it a name brand motorcycle?

BTW
Can someone tell me the proper pronunciation of "Xunta." It was
a tapas restaurant in Manhattan, 1st and 10th.
I met a painter in Sevilla, who lived near the place and he corrected me when I said "Shoonta."
He explained that the letter X was similar to the letter J and that
it it should be pronounced "Hoonta."
But then, why did all my Latin American friends say "Shoonta?"
Inquiring minds want to know.