Holiday weekend

With the Mexican tradition of overloading rooms, our friends had 8 in a room, the numbers could have been higher.
Either way it is just a estimate.
Also many visitors stay with family in the area and don't spend.

They don't count rentals. Just the major hotels. Otherwise the expenditures ratio falls through the floor. They have been doing this for years to justify their jobs, and all the locals in the business just shake our heads at the simulation. Locals have tried to get them to modernize their methods, but this is Guerrero and accuracy in reporting is near the bottom of importance as far as public functionaries are concerned.

What they don't want to report, or rather confirm, is what we already know. Although more warm bodies are coming to visit Zihuatanejo, mostly via tour buses, the amount spent has fallen drastically and remains well below what is needed to simply sustain the number of hotels and tourist-oriented services. We have around a hundred thousand people trying to sustain themselves with less money from the tourism industry year after year while tourism officials try to justify their jobs. We need to correct this by diversifying our economy so we aren't 100% dependent on tourism as well as by attracting tourists with more purchasing power. Neither of these urgent needs is receiving any attention at all from any governmental office that I'm aware of.