Future of tourism in Mexico

My thoughts:

You cannot separate Ixtapa and Zihuatanejo. Yes they are very different but they share the same airport and every flight filled with package tourists for Ixtapa has seats for those of us staying in Zihuatanejo. I will defer to others as to lodging units available I each but my guess is at least a 10:1 ratio, Ixtapa over Zihuatanejo. No surprise that the troubles of Guerrero have greatly affected tourism, including cruise ships, and in turn have greatly affected lift into ZIH. I would guess that the high cost of airfare relative to other Mexican destinations has had the biggest impact on tourism the past few years.
In my opinion Zihua has been transitioning to its own identity for some time; smaller more expensive hotels ( with some private residences as well) compared to Ixtapa, with an older clientele. What was originally started by Villa del Sol and expanded on by Casa Que Canta has blossomed into quite a few luxury accommodations. All take advantage of the topography and views that make Zihuatanejo special. Residential real estate and hotel development have been stalled for some time but at some point the 'troubles' will be over and the build out on the hills surrounding the bay will resume. Expect the Catalina to change hands, the beachfront adjacent to Viceroy developed and someone to finish the Sotavento. But until Guerrero is viewed as a safer state to visit (and invest in) tourism in Zihuatanejo will continue to limp along as it has the past few years. Which is probably just fine for many readers of this Board, they like it just as it is right now.